Businesses get all the attention when it comes to marketing. However, not all brands have a profit motive. Nonprofits and charities have every bit as vested an interest in creating awesome video marketing content as for-profit entities. The goal may be different but the approach is similar. If you’re
When the topic of donation page best practices comes up, what’s the first thing that comes to mind? Your nonprofit and its mission are probably among your first thoughts. But have you considered the actual design and effectiveness of your page, as well as your donation page conversion rate?
This guest post was contributed by File990. When you’re starting out as a new 501(c)(3) nonprofit, there are a lot of moving parts to consider as you get all set up, which can quickly become overwhelming. That’s why it’s important to focus on how best
Online fundraising campaigns can take many forms and run through various routes. It can also be challenging to set them up and run them efficiently. But when you’re looking to start a new campaign, it’s important to do your research and find the route that works best for
Most of the time, nonprofits only have so many resources to connect with new and sometimes even existing donors. In this post, we’ll share some ways you can fundraise when you only have a small budget to work with or towards the end of the year when your marketing
#GivingTuesday generated a record-breaking $274M in donations in 2017, and projects to drive over $300M in donations this year! Is your organization ready to take a slice of that record-breaking donation pie? Check out these best practices to put your organization on the right track.
If a picture is worth a thousand words, a captivating image in your nonprofit’s email can be worth much more — like increased engagement and even donations [https://blog.donately.com/fundraising-inspiration-how-to-design-emails-for-donations/]. It just takes finding the best image and making sure it works for your newsletter. Why images matter
Seven tips you need to know how to write a compelling fundraising letter that gets results in the best way possible.
We live in a world where marketing has taken a personal turn. You no longer interact with brands only through television commercials and promotional events, you can now communicate with companies right from the comfort of your home through social media. According to Statista [https://www.statista.com/statistics/273476/
Congratulations, your organization is expanding! You’ve already done so much to extend your reach in your community, and now it’s time to develop your organization itself. The number one roadblock for expanding organizations, and especially growing nonprofits, is the access to funding. Expansion isn’t cheap! You may
Donately has launched a completely redesigned dashboard to help organizations of all sizes improve their online fundraising.
Email marketing is one of the oldest, and still one of the most effective marketing and engagement channels any organization can use to get their message in front of their audience. Whether it’s a nonprofit promoting upcoming events or online courses, charities running a new online fundraising campaign, or
Think about a time a speaker or presentation made a lasting impact on you. What do you remember about what they said? Was it an interesting statistic or fact? Probably not. Stories are what stick. “People talk in stories, and so must we.” — Luke Sullivan, author Our brains crave storytelling,
You already know how to leverage your relationships with your nonprofit’s relationships with supporters to raise donations! Your fundraising strategies, like social media campaigns, perfectly designed email appeals [https://blog.donately.com/fundraising-inspiration-how-to-design-emails-for-donations/], unique community events, and others, have brought your nonprofit continued fundraising success. However, you might be
You want to collect money for your fundraiser. You know it, and your email subscribers know it. But, you need to make your message and design about so much more than a dollar amount if you want to be successful. Before we tackle what to do with your campaigns, here
T-shirts can be an excellent addition to the fundraising toolkit [https://blog.donately.com/5-tricks-nonprofits-should-utilize/] of your nonprofit organization! People love receiving t-shirts. And, as a fundraising and marketing tool, t-shirts are incredibly adaptable to the exact needs of your organization. Just as a great website is the digital face