Giving challenges are a great way for non-profit organizations to engage with their donors and encourage them to give regularly. By setting up a daily giving challenge over 30 days, non-profit organizations can benefit from donors who give recurring donations daily, even if the donations are small. These giving challenges can be promoted over holidays, during seasons of giving, or just as a way to switch things up with your donor base. In this ultimate guide to giving challenges, we will explore the benefits of daily giving challenges and provide tips on how to set up a successful challenge.
Benefits of Daily Giving Challenges
Setting up a daily giving challenge for 30 days provides non-profit organizations with several benefits, including:
- Increased Engagement: Daily giving challenges keep donors engaged with the organization throughout the entire month, rather than just on a one-time basis.
- Increased Donations: Donors who commit to a daily giving challenge are more likely to give more significant donations than those who only give sporadically.
- Regular Donations: Daily giving challenges encourage donors to give regularly, even if the donations are small.
- Sustainable Revenue: By encouraging regular donations, daily giving challenges create a sustainable revenue stream for the organization.
By promoting recurring daily donations during these timeframes, non-profit organizations can encourage donors to give small amounts every day throughout the challenge period. This approach not only helps to capture more donations but also helps to create a sense of community and shared purpose among donors. By giving daily, donors feel like they are part of something larger than themselves, and they are more likely to continue giving even after the challenge period has ended.
Setting Up a Successful Daily Giving Challenge
Setting up a successful daily giving challenge requires careful planning and execution. Here is a great outline of steps and tips on how to set up a successful daily giving challenge from start to finish:
- Define Your Goals: Start by defining your goals for the daily giving challenge. Determine how much you want to raise and what impact the donations will have on your organization.
- Create a Timeline: Set a start and end date for the challenge and create a timeline of events leading up to the challenge. This will help you stay organized and ensure that all the necessary preparations are completed in advance.
- Determine Your Target Audience: Identify your target audience for the challenge and create a messaging strategy that resonates with them.
- Choose a Platform: Choose a platform for the challenge, such as Donately, that allows donors to give daily.
- Create a Campaign Page: Create a campaign page that includes a description of the challenge, the impact of the donations, and a customized donation form that allows daily recurring donations to support the cause.
- Promote the Challenge: Use social media, email, and other marketing channels to promote the challenge and encourage donors to participate.
- Provide Regular Updates: Provide regular updates on the progress of the challenge to keep donors engaged and motivated.
- Thank Donors: Thank your donors regularly throughout the challenge to show your appreciation for their support.
By providing donors with the option to give daily, and leveraging the power of community and shared purpose, non-profit organizations can create a sustainable revenue stream and have a greater impact on the communities they serve. Additionally, with careful planning and execution, daily giving challenges can be a powerful tool for non-profit organizations looking to increase their fundraising efforts and surpass their fundraising goals.
WHY YOU SHOULD USE DONATELY
One of the key benefits of using Donately for a challenge-focused fundraising campaign is giving donors the option to give daily for the length of the pledge or challenge calendar, which can be customized to meet the duration of the event. By breaking down the donation into smaller, manageable amounts, donors are more likely to commit to the cause. It may be much easier for donors to constitute donating the cost of a cup of coffee a day, $3.50 for 30 days, than asking for $100 at one time.
Donately makes it easy to set up campaigns with automatic recurring options that best suit your campaign –such as daily, weekly, or monthly giving options (and everything in between). This feature not only helps to capture more donations during the campaign period but also creates a sustainable revenue stream for the organization.
Another advantage of using Donately is having the ability to track donations and donor information in real time. This allows non-profit organizations to monitor the progress of the campaign and make adjustments as needed. Donately’s detailed analytics and reporting help non-profit organizations evaluate the success of their fundraising campaigns and identify areas for improvement.
Donately also provides non-profit organizations with a variety of tools to make fundraising more effective and efficient. Through customizable donation forms, social sharing options, and the ability to link Donately with solutions such as Salesforce, HubSpot, MailChimp, Quickbooks, and thousands of other options, nonprofits can optimize their fundraising strategy all from one place. Saving time in these areas means dedicating more time to strategy and growth planning.
As you can see, setting up a Donately fundraising campaign that promotes recurring daily donations for a holiday or challenge event offers an effective way for non-profit organizations to capture more contributions over a short period or during a timeframe that donors are more willing to give. By giving donors the option to give daily for the length of the pledge calendar, non-profit organizations can build long-term relationships with donors and create a sustainable revenue stream. Sign up to get started today and see how easy it is to use Donately for creating successful daily giving campaigns, tracking fundraising progress in real-time, and streamlining your overall strategy.