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Guest Author: Daniel Esrig of Klaviyo.com As a nonprofit leader, you have a lot on your plate. In addition to managing projects, talking to donors, and working to solve the world’s problems, you’re responsible for growing your donor base and revenue. There are a lot of hands-on
nonprofit marketing
Over the past ten years, the growth of online giving has been nothing short of remarkable. Within just the United States, over $20 billion is given annually! With the financial infrastructure of many non-profits relying largely on individuals’ donations, are 501(c)(3)’s capitalizing on online giving? And if
There is evidence that the act of giving stimulates the brain’s pleasure center [http://bigthink.com/think-tank/sheryl-wudunn-giving-is-good-for-you]. Pulitzer Prize-winning journalist Sheryl Wudunn (and spouse to Nicholas Kristof…writer swoon) is somewhat of an expert on the topic and says the effect of giving is “comparable to the stimulation
